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WORKOUT TIPS, EVENTS & PRODUCT SPECIALS
SHOP DAD CAPS
“Dad cap” style with adjustable strap on the back. Reads our brand message “I can do all things” across the front and includes our logo on the side.See Caps
SHOP SHORT SET
This top includes adjustable straps for tailored support. Shorts to this set include built-in pockets for convenience with the perfect length for comfort during athletic performance.See Set
SHOP LEGGINGS SET
These two-piece sets are in an array of colors. Great for on-the-go athleisure wear and the perfect length for comfort during athletic performance.See Set
These tops provide comfort, style, and moisture-wicking during athletic performance.See Sports Bra
ABOUT OUR FOUNDER
4:13 Fitness Apparel is an athletic clothing line that represents the ideology that we can do ALL things. 4:13 Fitness focuses on the three pillars of mind, body and spirit through focus, fitness and faith. We believe that if you look great, you feel great and in turn perform great - so that’s where we start. We strive to provide luxury sportswear that not only flatters but also provides support, to look and feel amazing during your workouts, whether it’s cardio, weight-lifting, yoga or pilates.
4:13 Fitness was created by Colombian Entrepreneur, Daniela Posso. To Daniela, 4:13 represents a verse that gets her through all challenges, whether they be mental or physical. Philippians 4:13 “I can do all things through Christ who gives me strength.”
Daniela grew up in Atlanta, Ga in a Colombian household where she learned the value of being a self-starter and a LATINA one at that. The lessons she learned from her parents made Daniela both independent and business-minded, but the most impactful lessons were those of faith. These lessons resulted in Daniela becoming the God-fearing woman she is today.
The fusion of her faith and business prowess led to the creation of 4:13 Fitness Apparel. To give back to her roots and where her family came from, 4:13 Fitness Apparel is manufactured in Colombia, with love, for the motivated.